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Winery Tasting Room Survey Opportunity

January 6, 2016 by NJCWRE Admin

Wine & Grapes U.

By: Kathy Kelley, Ph.D. (December 18, 2015)


Customer Survey Opportunity for Wineries

The Grape & Wine Team at Penn State University is providing wineries with the opportunity to access a customer satisfaction survey. Collecting feedback from customers is a great way to gain valuable information and learn how to enhance your winery. Especially in tasting rooms, it’s important to understand customer preferences. Using knowledge like this improves customer relationships and promotes brand loyalty.

New Jersey wineries have the chance to be a part of this study and are encouraged to sign up by January 15, 2016. Only 20 tasting rooms will be selected! Sign up today using the survey opportunity for tasting rooms questionnaire link.

What is being offered

Signing up provides you with access to:

  • Survey questions related to customer tasting room experiences specific to your winery
  • Online response gathering using Dr. Kelley’s subscription to SurveyMonkey.com
  • Monthly summaries emailed to you with survey response data collected from customers

Below is a sample of what a monthly summary of your individual winery’s tasting room would look like:

blog.dec_kathy_summary-question

This survey opportunity is designed to assist winery managers to better understand wine purchasing behavior, tasting room experiences, and consumer preferences.

I feel very strongly about gathering input from consumers about their attitudes and behaviors pertaining to winery tasting rooms in the region and how tasting rooms can encourage repeat visits. -Kathy Kelley, Penn State University

For more information: view the Wine & Grapes U. Customer Survey Opportunity for Wineries blog post.


To participate, submit the questionnaire by Friday, January 15, 2016.

If you have any questions, please contact Kathy Kelley at kmk17@psu.edu.


Special thanks to the Penn State University Grape & Wine Team!

 

New Jersey Center for Wine Research and Education Tagged: 2016, buying behaviors, consumer purchases, enology, Kathy Kelley, local wine, local wineries, market research, nj, NJAES, PA, Penn State, Penn State University Grape & Wine Team, Rutgers, survey opportunity, tasting room, tasting room feedback, wine & grapes u, wine marketing, winery survey

Contact Information

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121 Northville Rd., Bridgeton, NJ 08302-5919
annamol@njaes.rutgers.edu
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